About us

Who we are

We are a Dutch company with decades of experience in the ironing industry as a manufacturer of ironing boards and ironing board covers. We have used our power of innovation to take an ironing board cover to the next level with our patented Airpro technology. But we’re noticing that ironing is becoming less and less popular and consumers are starting to look for alternatives to still wear ironed shirts without the hassle of ironing. 

And so the Shirtmeister® was born. Using our innovating strength and knowledge of the ironing market, we came up with the idea of giving consumers the same results as ironing but with more convenience. Short, powerful and time-saving! Enjoy ironed shirts every day thanks to the Shirtmeister®. 

The mission of Shirtmeister®

Creating innovative tools and products that require no effort or time from the user. This leaves you time to do fun or interesting things, while the Shirtmeister® takes care of your ironing. “Say goodbye to wrinkled shirts and hello to your new best friend!” 

The customer journey

We want to introduce visitors to the most innovative and luxurious ironing aid – the Shirtmeister® – which ensures you look your professional best every day. And the great thing is that you don’t have to put any effort into it; the Shirtmeister® does the hard work! This way, you can look classy and still have time left for the fun stuff.

Premium quality

Shirtmeister® stands for premium quality with a luxurious feel. Want to you impress your friends with a perfectly ironed shirt? Everyone knows that wearing a creased shirt is high on the list of real turn-offs, whether it’s for a job interview, on a date or out on the town. With the Shirtmeister®, you can be sure you look smart every day and make an unforgettable impression.

Why Shirtmeister®?

People have less and less time in this day and age. You know the drill; going from one (Teams) meeting to another, then off to the gym (because we all want to stay healthy), and preferably have a social life as well. We like to move with the times. That’s where the Shirtmeister® comes in, because what’s easier than a product that automatically dries and irons your shirts? Not only do you get an ironed shirt without any effort, you also get some time for yourself. After long and intensive testing, we have optimised the performance of the Shirtmeister® so that you can enjoy a properly ironed shirt wherever you are. It’s never been easier to look great in your clothes every day. And do you travel a lot? The Shirtmeister® comes in its own travel bag that easily fits in your backpack or suitcase. Ideal for travelling!

More about Shirtmeister

Still not convinced? Then read this quote: ‘People buy what makes them happy, but what makes you happier than more free time?’ That’s why we’re so proud at Shirtmeister® that we can offer people what really makes them happy: time! Time to have a good breakfast, to sleep in a bit longer, catch the train on time or arrive at that great party just a bit earlier.